Of course, translating content into all of them would be arduous and expensive. Regardless of whether you have an international purchasing platform or operate in a services industry, you need to translate into more languages than English.Īround the world, people use between 6,000 and 7,000 different languages. Global marketing is more than just communication in English An investment in reaching the target group from abroad without a proper translation strategy is a waste of great potential and your marketing budget. What conclusions should we make from this? If you want to be competitive on the global market, you need to communicate with clients in their native language. This is critical data-especially for the e-commerce industry which growth is driven by shopping without borders. Moreover, the same study showed that 60% of consumers rarely or never buy from English websites. Can’t read, won’t buyĪ 2014 survey titled “ Can’t Read, Won’t Buy” found that 75% percent of respondents from ten non-Anglophone countries preferred shopping in their native language. Let’s take a look the top six reasons for introducing an international communication strategy. But to achieve international success, your brand needs multilingual marketing. The Internet provides virtually unlimited possibility to reach clients from all over the world.
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